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Listing Agent, Selling Agent, Seller’s Agent: What’s the Difference?

Friday, May 13, 2022   /   by Laura Larson

Listing Agent, Selling Agent, Seller’s Agent: What’s the Difference?

Keeping track of the differences between a listing agent, selling agent, seller’s agent, and even buyer’s agent can be a bit challenging, so learning to quickly recognize what these terms refer to in real estate can help you move forward confidently with buying or selling your home. All of these professionals are licensed and have the resources and knowledge to help you through the home buying or home selling process. Below we’ve broken down what each of these terms means in real estate, the differences between them, and their expected responsibilities.
What is a listing agent?
A listing agent, also known as the seller’s agent, is a real estate agent who represents a home seller in a real estate transaction. A listing agent is responsible for assisting their client throughout the home selling process, which includes pricing the home, staging the interior and exterior, marketing the property, negotiating offers in the best interest of the seller, and so much more.


What is a selling agent?
So, what’s the difference between a listing agent vs. a selling agent? A selling agent, more commonly known as a buyer’s agent, represents the homebuyer finding a house and guides them through the process of purchasing a home. However, there is a bit of a title transition that occurs and which can be confusing for any prospective homebuyer, especially if you’re buying a home for the first time. Before the contract between the homebuyer and seller is signed, an agent working with a potential homebuyer is technically called a “buyer’s agent.” However, once the house goes under contract, the agent is then referred to as the “selling agent,” not to be confused with the seller’s agent. This change is because the agent helped a buyer find a home, and therefore, also helped sell a property.


A selling agent will help search for properties that meet the buyer’s budget and desired characteristics, give house tours, submit and negotiate an offer on the buyer’s behalf, and ensure their client gets the best deal possible.

What’s the difference between a listing agent and a selling agent?
The main difference between a listing agent and a selling agent is who they represent – the listing agent represents the home seller, and the selling agent represents the homebuyer. There are also differences in the scope of services they provide and the role they play in the transaction. While some real estate agents may specialize in one side of the transaction, real estate licenses typically allow an agent or broker to represent a buyer or a seller as part of their practice.
How are listing agents and selling agents paid?
The listing agent and selling agent are paid a commission, which is typically around 5%–6% of the home’s sale price, and split between the buyer’s agent and seller’s agent. This, however, can vary depending on the agent and location. The home seller typically pays the real estate commission for both the buyer’s agent and the seller’s agent.


Bottom Line
As a customer interested in buying and/or selling a home, it is important to know the difference between the different types of agency and their duties to you as a client. To learn more contact Laura Larson now!