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How to Find the Right Listing Agent

Friday, July 8, 2022   /   by Laura Larson

How to Find the Right Listing Agent

It goes without saying that selling your house is a difficult task. Finding the ideal listing agent is therefore essential to ensure a smooth transaction and, just as crucially, to receive the best possible offer.

We're breaking down exactly what to look for in an agent so that you can have a little bit more ease in the process. Let's start now!

Where to Look for a Listing Agent
You need to know where to look before selecting the best agent.

This is a totally sensible path, as evidenced by a 2021 NAR Report (the most recent year available), which shows that 68% of sellers got their agent through a referral from a friend, neighbor, or relative or by using an agent they had previously dealt with! Another reliable method of finding an agent is to carry out a thorough online search.

What to Look for in a Listing Agent
When you find an agent you think might be right for you, there are a few things you’ll want to make sure to look for before making your final decision.

Experience
Experience may not be crucial in all occupations. This is not at all the case, though, in real estate. Finding an agent with more than a few years of experience is ideal, but you should also look for one with listing experience. Furthermore, whether it's a single-family house, condo, or apartment, you'll want an agent with specific experience in selling your type of property.

Some good questions to ask:
-How long have you been licensed?

-How many transactions have you completed in the area within the last year?
-What was the total sales volume of those transactions?
-Do you have experience selling (insert your home type here)?

Local Market Knowledge
Local market knowledge is another hugely important factor in choosing the right agent. A good listing agent will intimately understand local market trends, hurdles you may encounter with local buyers, and pricing of comparable homes in the area so as to best set the price of your home.

Marketing Capabilities
Ok, this point is absolutely not to be overlooked. The quality and extent of the marketing provided by an agent and their brokerage can make or break the sale of your home.

Here are a few things you should ask a potential agent to provide before making your decision:
-Examples of photography, videography, and write-ups from recent listings

-Along with this, examples of homes they’ve staged
-How and to what extent do they intend to market the sale of your home (both digitally and non-digitally)
-How often do they plan to hold open houses and listings presentations for buyers’ agents
-Negotiation Skills

Once offers are on the table, a good agent will be skilled in reviewing offers and negotiating prices from there, ensuring you get the best deal possible. Along with this comes good communication with buyers’ agents. Listing agents should be more than prepared to work alongside buyer agents to move the process along smoothly and quickly.

Communication Methods & Availability
Speaking of communication, you’ll want to ask potential agents about their communication methods and ensure that they align with your own. A good agent, however, will be willing to communicate in the manner you prefer, whether that be text, call, email, or any combination of the three. As far as availability, frankly, real estate is a round-the-clock profession, as such, you’ll want to make sure that the agent you choose is available full-time.

Great Reviews
In today’s digital world, you should have no issue finding reviews on potential agents. A good agent will have great reviews, both in their positivity and number. You should also ask for the names and numbers of a few past clients the agent has worked with so that you can learn more about the agent on a personal level.

Our Pitch
Ok, you had to see this one coming!

We’ll keep it short by saying Laura Larson can provide everything above and more. Reach out to us for a free home evaluation.