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How to Boost Your Home's Screen Appeal

Friday, August 19, 2022   /   by Laura Larson

How to Boost Your Home's Screen Appeal

It used to be crucial to stage your house so that it looks its best during open houses and showings. However, COVID encouraged us to go online and increased the number of people who felt at ease making a purchase after viewing a home online but before visiting it in person. Now, everything depends on how your home appears in still images and virtual tours on a screen. In short, screen appeal is the new curb appeal.

The largest group of house buyers, millennials are the first generation of internet natives. For years to come, housing trends and demand will be driven by their comfort with technology. That means it's important to get your house ready for its close-up on the screen. Here's how to enhance the internet presence of your house listing.

Declutter, depersonalize, and clean
In the virtual world, some of the previous guidelines for open houses still hold true. Organizing clutter enhances screen appeal. Photos will show a room as being more open and inviting when there is less stuff in it. In order to assist prospective buyers to perceive your home's qualities and see themselves living there, depersonalizing—removing belongings like family portraits, keepsakes, and any other personal objects that indicate “This is my house”—is a good idea. Your house will appear spotless in pictures and videos. By letting in more natural light, your rooms will appear bigger, cozier, and more welcome. Open your shades and blinds. Replace all of the light bulbs to make your space appear spacious and bright.

Make your layout camera-friendly.
Take into account how your home appears on camera and how your furniture is arranged. Even while you may adore your furniture placement, it may not give the impression that your rooms are spacious when viewed on a screen. Check whether the present layout photographs well by taking some test pictures. Do a video chat walkthrough with a friend to see if there is a clear path between furniture items if you intend to create a recorded or live video tour. While performing a live performance, you want to avoid tripping over an ottoman.

Engage a qualified photographer
When you're selling your largest investment, cell phone pictures won't do. Engage a photographer who specializes in photographing homes for MLS and 3D virtual tours. They are adept at framing and lighting spaces to their greatest advantage. Ask your real estate agent for advice on how to get a photographer to take stunning images of your house for real estate listings. The listing images and any virtual tours will likely be organized by your agent in conjunction with the buyers' agents.

Consider virtual staging
Software is used for virtual staging to add furnishings to your room digitally. Without ever moving or hiring actual furniture, it can make a house appear to be furnished. Online services that virtually arrange your home with the help of interior designers are available, and there are also apps that enable you DIY your own digital décor for your listing images, kind of like The Sims for adults. Virtual staging makes your house listing stand out and is a quick way to get vacant homes or homes with outdated furnishings ready to market.

Add a 3D virtual tour
A virtual tour is a requirement and could really increase the number of views and saves on your listing. On average, listings featuring 3D Home tours received 43% more views and were saved by buyers 55% more often than ones without, according to data gathered between November 2021 and January 2022. And it makes sense why; a virtual tour gives the impression that you are physically going around the interior of a home. It provides a prospective buyer with a more thorough understanding of how the house appears and feels than still, images can.

Make your listing description compelling.
Although a picture is worth a thousand words, that is not enough. You may increase the appeal of your home in the description that goes with your listing. Ask your realtor to write a creative description of what readers can't see in the pictures or provide more detail about what they can see. Tell them about your home's unique amenities, such as a view of the downtown skyline, slate floors, or a steam shower. Mention brands (plus if they are high-end kitchen appliances!).

Your home looks great — now share it
Now that you’ve maxed out your home’s screen appeal and helped your listing stand out, showcase your home online to generate interest in addition to what you’re getting through your agent’s efforts. Ask your agent to share your listing on social media — everything from Facebook to Instagram and TikTok to Nextdoor — to spread it through your network and with ads for buyers looking to buy in your area. Contact Laura Larson now, as an experienced local realtor she will maximize the potential of your home for sale.