If you need assistance, please call 703-743-4410

9 Listing Photo Do's and Don'ts

Tuesday, July 26, 2022   /   by Laura Larson

9 Listing Photo Do's and Don'ts

Real estate photography has become ubiquitous in the digital era, where most home buyers look for the perfect home online. To ensure that your listing receives the attention it deserves, take a look into these nine dos and don'ts.

1. Do: Take a shot from the curb.
Keep the appearance of your house into consideration. Buyers frequently make their decision to continue searching or move on to another listing in a matter of minutes (or even seconds). Do not let vehicles or other objects obstruct your view, and make sure to get the entire house in the picture.

Don’t: Create a landslide.
Be aware of your camera's perspective when taking a shot from the curb. To make the building appear level and avoid the appearance of a landslide on the property, the roofline should be parallel to the photo's frame.

2. Do: Welcome visitors.
Setting the tone for the rest of your home is greatly aided by an appealing front door and entryway. Another way to convey a warm welcome in one of your images is to leave the door open.

Don’t: Threaten visitors.
Before taking pictures, take down any warning placards or barriers on the site. Your listing photographs should evoke feelings of warmth rather than frighten potential buyers.

3. Do: Consider a bird’s-eye view.
A huge home or a seaside site looks fantastic when captured from above. Crop the image closely enough that the house can be seen without the need for an arrow or a box to be drawn around it.

Don’t: Consider a fisheye lens.
Some people use a fisheye lens to enlarge small spaces. However, it frequently has the reverse effect, distorting and making the room feel smaller. As a general guideline, use a conventional lens when taking listing images, and use design techniques to enlarge tight spaces.

4. Do: Capture your home’s selling points.
When taking listing images, you might believe it's better to omit the bathroom, but if yours has recently been redone, show it off! According to a study, bathrooms are one of the first rooms to be updated in newly purchased homes, and blue bathrooms tend to sell for more than anticipated.

Don’t: Capture yourself in the mirror.
Although vanity may be a selling point, you want customers to see themselves, not you, in the mirror. By avoiding angles where you or your camera's flash might be reflected, stay out of your listing images.

5. Do: Stage each room.
The idea is to present your house in the best possible light. This entails staging every space to promote the lifestyle your property offers to potential buyers. Create inviting scenes in each image to make it simpler for customers to picture themselves living there.

Don’t: Stage a mess.
If there’s one absolute “don’t” for listing photos, it’s capturing a mess. Tidy up each room before taking any photos so your home looks its best.

6. Do: Play up the season.
If the images show the season, even if your house has been on the market for a while, it will feel current. During the summer, snap a picture of the backyard in the sun. Create a warm atmosphere with a fire and a blanket if it's winter.

Don’t: Play up your holiday decor.
Extreme holiday decorations can turn potential buyers away, especially if they don't observe the occasion. Instead, think about how to decorate for the season as a whole and take pictures of spaces that aren't decorated with themes.

7. Do: Show off the view.
If your home's view is one of its selling attractions, you'll want to showcase it. The easiest way to photograph it is to include a portion of the house, such as the deck or porch. Customers can envision themselves there in this way.

Don’t: Show off your pets.
Focus on the parts of your home that will be there when a buyer moves in. Unfortunately, your pets don’t fall into that category, as cute as they are!

8. Do: Show off architectural details.
Archways, beams, and other architectural quirks may be hard to photograph, but they give your home character. Try to capture a few of the architectural details if you can.

Don’t: Show off architectural blunders.
Every house has flaws, but that doesn't mean you need to include them all in the pictures. Put your best foot forward when you list your home; the buyer will be able to notice any flaws during the open house and inspection.

9. Do: Take a night shot with the lights on.
Midnight outside view might provide just the proper amount of contrast to make your pictures stand out, despite the common misconception that daylight shots are the best. The secret is to take the picture with both the interior and outside lights of your house on.

Don’t: Capture a dark room.
When it comes to interior photos, you want all the light you can get. Use lamps and daytime window light to make your photos as bright as possible while still looking natural.